CLIENT RESOURCES · NOOR INTELLIGENCE
Website content checklist for clients: what your designer actually needs
Published · By Noor Intelligence
A useful website content checklist asks for the information needed to build the agreed pages, names the person responsible for each item and records what is approved. Your client does not need to become a copywriter before the project can move forward.
Start with the page list
Before asking for files, confirm which pages are included. A five-page brochure website might use Home, About, Services, FAQs and Contact. Another business may need individual service pages instead. Agree the actual structure rather than treating a template as a universal requirement.
For each page, record its purpose and the next action a visitor should take. An About page might build confidence; a Contact page should make an enquiry straightforward. This helps the client understand why you need each piece of information.
Collect the core business facts
- Business name and the correct public contact details.
- What the business does and who its services are suitable for.
- Service areas, locations and opening hours where relevant.
- What each service includes and any important exclusions.
- How enquiries, quotes or bookings should work.
- Any public prices and the conditions that need to accompany them.
Ask the client to confirm the facts instead of asking them to write finished marketing paragraphs. If a fact is not settled, label it “needs confirmation” and assign an owner.
Gather the material for each page
For Home, ask for the main offer and the most useful enquiry route. For About, ask why the business exists and which experience or qualifications can be supported. For Services, ask what happens before, during and after the work. For FAQs, use questions the business actually receives.
Keep unsupported claims out of the draft. “Award-winning”, “fully accredited” and “available 24/7” require confirmation, even if they sound like familiar website language. A missing answer belongs in a questions list.
Make an image and logo inventory
Request a suitable logo file and identify the photographs intended for the site. Record the source, the person who can confirm permission and the intended page. A photograph being on a phone or an existing website does not, by itself, establish permission to reuse it.
Where the business cannot supply a suitable image, agree a separate photography or licensed-image approach. Do not silently substitute a stock photograph that could imply it shows the actual staff, premises or work.
Name the content approver
Choose one person who can consolidate feedback. Record the version being reviewed, the sections approved and the items requiring correction. Keep decisions attached to the specific draft. “Looks good” in a message is ambiguous if several versions are circulating.
Do not interpret a missed reply as approval. Agree a practical review window and explain what will wait if confirmation does not arrive.
Download and use the checklist
Download the website content checklist. It includes page planning, business facts, copy, assets and review decisions. You can also use the browser readiness checker to identify which of five essentials are still missing.
Send the checklist with a short explanation of the next step. For example: “Please complete the business facts first; we can draft the paragraphs together.” If the client is already stuck, our project restart guide includes a follow-up message.
If gathering the answers is still blocking the build
Noor Launch Rescue can help turn a client interview and supplied material into a reviewed content pack. The £149 founding pilot covers up to five pages and one revision. It does not replace your website build, specialist advice or the client's final factual review.
Use the checklist throughout the project
Start with the five-page content plan, track photographs through the asset checklist, and use a version-specific approval process before the final handoff.