CONTENT APPROVAL · NOOR INTELLIGENCE
A website content approval process that keeps versions and decisions clear
Published · By Noor Intelligence
A workable content approval process records which version was reviewed, who made the decision and what still needs correction. Keep “draft supplied”, “reviewed” and “approved for publication” as separate states.
Choose one person to consolidate feedback
Several people may contribute, but a named approver should resolve conflicting requests before they reach the designer. Ask who has authority to confirm business facts and who makes the final content decision. Do not assume that the person who attends a call can approve every claim.
Label each draft clearly
Use a project name, version and date: “Example Studio website copy — V1 — 4 November 2026”. When the text changes, issue a new version. An approval for V1 does not automatically cover new claims added in V2.
Store the copy and feedback together using an access-controlled method agreed with the client. Avoid circulating multiple unnamed documents with slightly different wording.
Ask for one of three decisions
- Approved: this section and version can proceed.
- Corrections requested: identify the exact text and replacement facts.
- Pending: identify the missing decision and its owner.
A small review record can use these columns: Section | Version | Approver | Decision | Date | Outstanding action. For example, Home / V1 / client owner / corrections / [date] / confirm service area. This is an organisational record, not a claim of legal certification or an electronic signature.
Suggested review request
Please review version [version] of the content pack. For each page, mark approved, corrections requested or pending. Please combine feedback into one response, including any factual changes. We will not treat a missed reply as approval. Could you return the review by [agreed date]?
Link the request to the facts gathered in the interview. Where a claim remains unsupported, keep it out of publication rather than making the reviewer guess what needs checking.
Decide whether feedback changes the brief
Correcting an opening time is different from adding an online shop. Use the revision-versus-new-scope guide to distinguish corrections from additional work and agree changes before starting them.
Hand the final decision back to the designer
Confirm the approved version and list unresolved items separately. If anything changes during upload, check whether another review is needed. Launch Rescue includes a content review record; the studio remains responsible for building and publishing the website.