CLIENT RESOURCES · NOOR INTELLIGENCE
Website photo and logo checklist: organise assets and permission status
Published · By Noor Intelligence
An asset inventory should answer two different questions: do we have a usable file, and has the client confirmed it can be used for the intended purpose? Keep those statuses separate.
Collect the useful files
Ask for original logo files where available, suitable business photographs and any brand guidance already in use. Confirm whether an image is intended to show the actual team, premises or completed work. Avoid requesting an entire phone gallery or unrelated client folders.
For each item, record the filename or link, source, intended page, file quality, permission status and next action. For example: “bathroom-01.jpg / supplied by owner / Services / usable size / permission pending / owner to confirm photographer and customer permissions”.
Ask focused permission questions
- Who created or supplied the asset?
- What evidence of permission or licence is available?
- Does it cover the intended website use?
- Does anything in the image need a separate review before publication?
This is an organisational checklist, not legal advice about a particular image. If permission is uncertain or disputed, obtain an appropriate clarification before using it. The inventory should expose the uncertainty rather than decide it from a filename.
Separate real work from illustrative imagery
If a stock photograph or generated image is proposed, make sure the presentation does not suggest that it depicts the business's actual staff, premises or completed work when it does not. Agree the image approach with the client and keep any licence information with the project.
Do not invent customer testimonials to fill an empty design section. If no usable proof exists, redesign that section around verified service information instead.
Give each missing item an owner
“Need photos” is too vague. Try: “Client owner to supply one approved team photograph by [agreed date], or confirm we should omit the team-image section.” A concrete alternative can prevent a single optional image from holding up the whole project.
Use the broader website content checklist alongside the inventory so files stay tied to pages. If the image request has been ignored, the follow-up wording guide helps keep the next request manageable.
Confirm the handoff
Before delivery, list which assets are ready, which remain pending and what the designer should not publish. Recheck the list during final content approval. Launch Rescue includes an asset inventory in its content handoff; photography and specialist rights clearance are outside the pilot offer.